About

Frank Shotwell - Embedded Strategist

Hi, I’m Frank Shotwell, founder and principal consultant at Crux Capacity. My career has been focused on one thing: converting loose, overloaded prototype systems into resilient, high-leverage platforms that scale. I’ve led these transformational upgrades at companies like Sony, Verizon/EdgeCast and Viacom/PlutoTV, uplifting fledgling apps and under-supported teams to thrive.

I have spent equal time working with early-stage startups, and hypergrowth-stage companies, and have used insights from both sides of the spectrum to help startups reach farther and help large organizations get nimble.

The engineers I’ve coached have gone on to join Google, Amazon, Apple, Meta, AirBNB, Riot Games, and successful startups of their own.